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How Link Shortening & Click Tracking Work in MeetEdgar

Learn how link shortening works in Edgar, how to change your link shortener, and where to find click tracking data.

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Written by Edgar
Updated today

What Is Link Shortening?

Link shortening turns long URLs into shorter, cleaner links that are easier to share on social media. In MeetEdgar, link shortening can also help you track how your links perform, depending on the service you use.

Does MeetEdgar Support Link Shortening?

Yes! MeetEdgar supports multiple link-shortening options, including:

⚠️Important: You must connect and enable a link shortener in your Settings for Edgar to shorten links.

Click tracking is only available when a supported link shortener is properly set up.


How to Set Up or Change Your Link Shortener

To enable click tracking, make sure your link shortener is set up:

  1. Go to Settings

  2. Find Link Shortener

  3. Click Change

  4. Connect and select your preferred link shortener

Once set up, Edgar will automatically shorten links for new posts using your selected option.


Turn Off Link Shortening for a Single Post

If you don’t want a specific post to use a shortened link:

  • Open the post

  • Go to Advanced settings

  • Disable link shortening for that post only


Rebrandly: Click Tracking & Variation Performance

Rebrandly allows you to create a custom branded domain for your shortened links.

How Rebrandly Works in MeetEdgar

  • Connect your Rebrandly account in Settings

  • Edgar shortens your links using your custom domain

  • Click tracking becomes available once Rebrandly is connected

Where to View Click Data

After your post is published:

  • Click data appears on the History page

  • You can also view it on the individual post history page
    (Library → select the post → click History)

Variation Performance

If your post has multiple variations, click data is shown for each variation on the post’s history page.

This allows you to:

  • Compare variation performance

  • See which versions get the most clicks

  • Edit or remove underperforming variations


Bitly Link Shortening

Bitly can be connected using your existing Bitly account.

How Bitly Works in MeetEdgar

Bitly must be connected in Settings for links to be shortened.

To view click statistics for bit.ly links, please go to Bitly.com and view them in your bit.ly account.


Frequently Asked Questions

Do I need to set up a link shortener before publishing posts?

Yes. You must connect and enable a link shortener in your Settings before publishing for Edgar to shorten links. Click tracking will not work unless a supported link shortener is set up first.

Which link shorteners support click tracking inside MeetEdgar?

Click tracking inside MeetEdgar is available only when using Rebrandly.
Bitly do not display click data in Edgar.

Will click tracking work for posts published before I set up a link shortener?

No. Click tracking only applies to posts published after the link shortener is connected and enabled.

Where can I see click tracking data in MeetEdgar?

When using Rebrandly, click data appears:

  • On the History page, and

  • On the individual post history page for each

Can I see click data for each variation of a post?

Yes. If your post has multiple variations, click data is shown per variation, helping you compare performance and optimize future posts.

Why don’t I see any click data?

This may happen if:

  • The link shortener wasn’t set up before publishing

  • The post was published to Instagram

  • The link shortener used doesn’t support in-app tracking

  • The post hasn’t received clicks yet

Does MeetEdgar track clicks for Instagram posts?

No. Instagram does not allow clickable links in post captions, so click tracking is not available for Instagram posts.

Can I turn off link shortening for a specific post?

Yes. You can disable link shortening for individual posts using the post’s Advanced settings.

What happens if I change my link shortener?

Changing your link shortener affects future posts only. Previously published posts will keep their original shortened links and tracking behavior.

Do I need to create an account to use link shortening and click tracking?

Yes. You’ll need to create an account with the link shortener you want to use (such as Rebrandly and Bitly) and connect it to MeetEdgar.

⚠️ Important:

  • Click tracking inside MeetEdgar is available only when using Rebrandly

  • The account must be connected in Settings before publishing for tracking to work.

Can I edit the shortened link?

No. Once a link has been shortened and published, it can’t be edited, as changing it would break or affect click tracking.


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