Social media optimization is a term that gets thrown around a LOT, and with good reason – as a small business owner, you’ve gotta be sure that you’re making the most of every opportunity! Even when things don’t cost money, they cost time and energy – and you want to spend as little of those as possible.

But what does social media optimization actually MEAN? How do you do it? Is it a one-time only thing? Do you have to spend hours a day on it?

Have no fear – we’ve got the answers you’ve been looking for. When you know how social media optimization works, you can start improving your own social presence, and go from a few website visits per day to thousands!