Google Business Profile Overview
What is a Google Business Profile?
Google Business Profile (formerly Google My Business) is Google’s free tool that helps businesses manage how they appear on Google Search and Google Maps. It lets you share updates, promotions, events, and announcements directly on your business listing.
Can you schedule and publish Google Business Posts in MeetEdgar?
Yes! You can create and publish Google Business updates in MeetEdgar, making it easier to keep your business information fresh and engaging on Search and Maps.
Before You Start
Make sure your Google Business account is connected to Edgar.
If you haven’t connected it yet, follow this guide:
Requirements to schedule Google Business Posts
File types: PNG, JPG/JPEG, or GIF
Only 1 image per post
Make sure to choose bright, clear images for the best visibility in search results.
How to Create a Google Business Post in MeetEdgar
Step 1: Create a New Post
Go to Create New Content
Choose a Category for your content
Select your Google Business account
Step 2: Add Your Google Business post
Write your post in the Edgar composer box
Google Business posts work best for:
Announcements
Sales or promotions
Event reminders
Holiday hours or closures
New product highlights
Quick updates customers should see at a glance
Add a CTA button like Learn more, Call now, or Book.
MeetEdgar supports built-in CTAs that help drive action directly from your post.
Pro tip: You can also use Inky, Edgar’s AI writing assistant, to help you brainstorm or draft your content.
How to Schedule a Google Business Post in MeetEdgar
Option 1: Save it to your Library and scheduling it through your weekly recurring timeslots, or
Option 2: Choose one of the scheduling options from the dropdown menu (Send Now, Schedule send and save)
MeetEdgar will take care of publishing your Google Business updates based on the option you choose.
If you need any help, please reach out to [email protected] and we'd be happy to assist!
Frequently Asked Questions
What type of posts should you share on Google Business Profile?
What type of posts should you share on Google Business Profile?
Google Business Profile posts are meant to keep customers informed and engaged. The most effective post types include:
Updates & announcements – Business updates, changes in hours, new locations, or important notices.
Promotions & offers – Discounts, limited-time deals, or seasonal promotions.
Events – Webinars, in-store events, launches, or special dates customers should know about.
Products & services – Highlights of new or popular offerings with short descriptions.
Customer testimonials – Short reviews or feedback that build trust and credibility.
Tips & reminders – Helpful advice, quick how-tos, or reminders related to your service.