Getting great engagement on social media is largely about the quality of your content.  Plus up your content with link previews, images, and videos. Each variation of your content can have a unique media attachment. A wider variety of media and text can help boost your engagement.

Format Your Website for the Best Social Shares

Whether you're sharing your latest blog or one of your followers is giving it a shout out, you want every share to be visually appealing and have the best chance of being reshared.  To do that, it's crucial that you format your website's meta data for optimal social shares on Facebook and Twitter.  That way, no matter where or how your posts get shared, they'll always look great!

Dealing with meta tags may sound intimidating, but it's really pretty simple.  And most of the time, you can use a plugin to do this automatically.  So, once you set up the plugin, you don't have to worry about it again.

Learn how to format your meta tags for Facebook Link Previews here: Make Engaging Posts on Facebook with Facebook Link Previews

Learn how to add Twitter Cards to your website here: Make Engaging Posts with Twitter Cards

Add Images to Your Content

Edgar gives you two ways to attach images to your content: 

  1. Directly import images from a URL you enter
  2. Upload image files from your computer

Learn more about each option below: 

Let Edgar Import Images from Your Links

When you enter a link with the text of your content, Edgar will visit the link and "scrape" it to see if there are any images he can grab for you.

To attach those images, click the Add button on the image(s) you'd like to add: 

Images that are attached using this option will be published to the social network as photos, just like when you upload an image from your computer or mobile device.

If you have a Facebook or LinkedIn account selected, the Link Preview attachment will load first.  If you would like to remove the Link Preview and attach images instead, click the X at the top right:

The required image size for Edgar to pull an image from a website at this time is between 200 x 200px and 8192 x 8192px and less than 5MB.

After attaching images from your link, you can upload additional images from your computer or mobile device by clicking the photo button. You can add up to the total number of images allowed by the social networks you select. Keep reading for more info about uploading your images!

Upload Your Images

To upload an image from your computer, click the photo icon on the variation you'd like to add the image to. Different images may be uploaded to each variation or you may attach the same image to each variation (with the exception of Pinterest). Vary your media attachments to boost your engagement.

You can upload any valid GIF, PNG, or JPEG to Edgar (but keep in mind that GIF files will post as static images on Facebook and LinkedIn). The maximum file size is 5MB

Can I add more than one image to a post?

Yes! You can upload a maximum of 4 images for Twitter, 9 images for LinkedIn, 10 images for Instagram, 20 images for Facebook. Pinterest allows only 1 image at this time.

For Instagram, you will choose the order of the images when you receive the push notification on your mobile device at the time of the post.

For more platform-specific guidelines, please see the following:

How to Properly Size Your Images for Facebook, Twitter, and LinkedIn

Add Video to Your Content

Edgar publishes videos to Facebook, Instagram, Pinterest, and Twitter. 

To add a video, click the video button on the Add New Content page and choose your video from your computer or mobile device:

Only one video may be uploaded to each variation at this time. To publish video to Pinterest, your Pinterest account must be a business account. Personal Pinterest accounts cannot publish video.

Video Specifications

Maximum file size: 512MB
Supported File Types: MPEG-4 (a .mp4 or .m4v file)
Resolution: 1280x1024 max dimensions, 32x32 min dimensions
Max Length: 2 min 20 sec maximum duration

Maximum File Size: 512MB
Supported File Types: MPEG-4 or Quicktime (a .mp4, .m4v or .mov file)
Resolution: 1280x1024 max dimensions, 32x32 min dimensions
Max Length: no maximum duration

Maxiumum File Size: 512MB
Supported File Types: MP4 and MOV file extensions
Max Length: 60 sec


Maximum File Size: 2GB

Supported File Types: MP4 and MOV file extensions

Max Length: 15 minutes

Only Pinterest business accounts may publish videos

Edgar cannot post video to LinkedIn at this time, but it's on our roadmap for future improvements!

*Note: You may upload a maximum of 500GB worth of videos to your Edgar account at this time. 

Add Emojis to Your Content

Adding emojis to your content has some great benefits! They can help you express yourself more creatively. They can help your content stand out from the crowded social media feeds.  And they can bring an element of fun to your content that can help boost engagement.

So throw an emoji--or four--into your social posts with Edgar's emoji picker.

Or, search for that perfect emoji by entering a colon followed by a search term in the text box like this: 

Have more questions?? Ask them live in an Office Hours Session. Register here to attend office hours any day!

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